Chapter 11: How to Utilize TikTok in Marketing

 Hey guys,

    I know as a college student and consumer of social media we all spend hours upon hours a day on TikTok. And this is not just college students or our generation, according to the textbook, TikTok has accumulated over a billion monthly active users, with the largest age group being those between the ages of 18-24. An average of 95 minutes per day is spent on this platform per user, one of the highest among any social platform. As a matter of fact, in TikTok's little time on the market, the platform has climbed to sixth most popular social media platform. 

    TikTok is still in its infancy stages compared to other leading platforms, however it has become a vital tool for organizations looking to grow their reach and reach younger demographics. According to TikTok, active brands are receiving a staggering 200,000 views per post, with an average engagement rate of nine percent. To stay relevant in this ever-evolving social media landscape, organizations must utilize this platform to reach their target market and increase your reach.

    One great way to do this is to leverage TikTok's business creative hub, this hub offers best business practices, tips and tricks, and creative guidelines to help users create engaging videos. The trending businesses features will show users the top videos from other business accounts by the number of likes received. The engaging business feature allows users to view videos ranked by engagement or the number of comments and views. In creating an effective marketing content strategy, organizations must experiment with longer videos to showcase their content and even tell compelling stories. By experimenting with these longer videos, brands can create engaging tutorials for their products, detailed explainers, share stories and much more. 

    Another great way to create an effective marketing campaign would be to take advantage of TikTok's large variety of music and sounds. TikTok offers thousands of commercially licensed tracks, or brands can get more creative and make their own sounds or music to accompany their video. These tracks generally have trends tied in with them and capitalizing on these trends is key for organizations on TikTok.